8/1/2018
The UNITY Consortium has developed a new, first-of-its-kind campaign (VAX@16) emphasizing the 16-year-old well-visit and the vaccines that can help protect teens at that age. UNITY’s VAX@16 campaign aims to increase awareness among parents, teens, and health care providers of the vaccinations available for 16-year-olds, including Meningococcal ACWY (MenACWY), Meningococcal B (MenB), and flu (seasonal).
 
During this year’s back-to-school season, the VAX@16 educational campaign will be seen by parents and teens via monitors in approximately 40,000 primary care and pediatric physician office waiting and exam rooms throughout the nation.  Unity’s VAX@16 features videos, posters, infographics and more; many in both English- and Spanish-speaking versions for teen and parent audiences.   
 
The VAX@16 education resources for parents and teens are available via the Consumer Resources tab on Unity’s website:
  • Video Shorts:
    • Prioritizing Adolescents:  Vaccinate at Ages 11-12 & 16 (2 min & 4 min versions)
    • Protection from Vaccine-Preventable Diseases
  • Teen Posters:
    •  “Protect Yourself(ie)” (English & Spanish versions)
    •  “Protection Is A Snap” (English & Spanish versions)
  • Parent Poster:
    • “If Only You Could Vaccinate Via Text” (English & Spanish versions) 
VAX@16 educational resources for are available via the Professional Resources tab on Unity’s website:
  • Infographic:       
    • Vaccination Opportunities:  16-year-old immunization platform, HCP call to action
(English & Spanish versions)  
  • Guide:
    • Missed Opportunities: Highlights opportunities to vaccinate during most health encounters (English & Spanish versions)
In addition, HCP directed short videos on the 16-year-old immunization platform will be available shortly.

The campaign focusses on vaccines recommended for 16 year olds included vaccines protecting against meningococcal disease and flu.  Following high rates in infancy, meningococcal disease peaks again in ages 16-23 years.   Meningococcal disease can be severe, leading to brain injury, limb amputation, and in some instances, death.  In the US, most cases in ages 16-23 years are caused by serogroups B, C, W, and Y.  To protect against all these vaccine-preventable meningococcus serogroups, it is necessary for teens to receive both MenACWY and MenB vaccines.  HCPs have an opportunity to recommend MenACWY and discuss the value of Men B at the same time, based on current recommendations for 16 year olds.

UNITY Consortium is a non-profit 501(c)(3) organization that brings together diverse groups that share a common and passionate interest in maintaining life-long health, with a focus on adolescent and young adult preventive healthcare and immunization. UNITY members and liaisons represent professional/trade organizations, coalitions/educational organizations, government institutions, providers, technology and communications organizations, and vaccine manufacturers.  
 
 

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